Digital OOH: What ails it?

In OOH News By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on

ZeeQ makes learning fun @ Mumbai Airport

In OOH News By VJ Media Bureau - July 30, 2013

Edutainment channel ZeeQ has created an interactive kiosk at Mumbai airport for children and parents to enable fun based learning.

'Rate brands to solve credit issues'

In Viewpoints By M4G Bureau - July 17, 2013

Amol Dhillon - Vice President Strategy & Planning - Woodland, shares with us his thoughts on the various issues affecting the out of home advertising industry including credit issues faced by media owners, monitoring this medium , budget allotment and more. Read on...

OAC 2013: Client seeks value for money

In OOH News By VJ Media Bureau - July 06, 2013

The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise

OAC 2013: It's time to go high on tech

In OOH News By VJ Media Bureau - July 06, 2013

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.

EPIC creates alluring visuals on Dubai BQS

In OOH News By VJ Media Bureau - June 05, 2013

Right Angle Media captures the attention of passersby with eye-catching and natural ambience of the movie on bus shelters in Dubai.

Grey Spain's secret message for kids

In Campaigns By Bhawana Anand - May 20, 2013

The advertising agency uses Lenticular Printing to create an innovative secret campaign for Anar Foundation, by sending out a message on the issue of child abuse for children only.

TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.

Ugadi adds sparkle to Hyderabad Airport!

In OOH News By VJ Media Bureau - April 23, 2013

Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune with the celebration.

The push for green printing in India

In Viewpoints By M4G Bureau - April 19, 2013

While green printing is the need of the hour, the concept is yet to gather momentum in the Indian printing industry. Dhirendra Khurana, Country Manager, Sign & Display, GSB, HP PPS, shares his views on the industry's take on accepting eco-friendly printing practices.