EPIC creates alluring visuals on Dubai BQS
By VJ Media Bureau - June 05, 2013
Right Angle Media captures the attention of passersby with eye-catching and natural ambience of the movie on bus shelters in Dubai.
The media format specifically executed for EPIC 3D has brought an innovative breakthrough to the traditional bus media. Multiple bus shelters in Dubai have been wrapped in grass for the premiere of the movie and the impact has just been grand. Locations selected have been apt with the TG movements. Commenting on the success of the OOH campaign, Nikhil Panchamiya, COO, Right Angle Media said, "We are delighted to have another entertainment brand on board, post our success with Yash Raj Film's Aurangzeb. We have been successful in displaying the classic imagery of the EPIC movie on our bus shelters. Our execution blends perfectly with the movie concept. The display looks captivating and thus takes the audience on a drive to the EPIC world.â€
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