Results For "HIL"
382 News Found
‘Measurability has always been Achilles heel of OOH industry’
In Viewpoints By Aayush Mohanan - September 13, 2023
As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.
PPDS unveils new sustainability-driven Philips D-Line 4650 4K digital signage range with breakthrough modular design for extended product lifetime
In OOH Solutions By M4G Bureau - September 08, 2023
The new 4650 D-Line Series takes sustainability and versatility to the next level, delivering paramount picture performance for almost any indoor environment.
‘Right ecosystem in India for digital display industry’
In Viewpoints By N Jayalakshmi - September 08, 2023
Atul Jasra, Country Head, TPV Technology India Pvt Ltd, a subsidiary of the TPV Group, which exclusively markets and sells Philips Professional Displays (PPDS) in India, shares with Media4Growth, his observations on the digital signage market in India, the challenges and opportunities in this space, and more.
Basketball fever grips Manila as FIBA World Cup comes to town
In Campaigns By M4G Bureau - September 05, 2023
As part of the ongoing basketball world cup, the pillars at Manila Airport’s Terminal 3 were wrapped in vibrant displays.
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
Is programmatic suitable for all DOOH purchases?
In Viewpoints By Rajiv Raghunath - August 17, 2023
Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying
PPDS Studio opens in Gurugram to give an experience of Philips professional displays & software solutions
In OOH Solutions By M4G Bureau - August 16, 2023
The Studio helps partners and end customers discover, learn, and experience the future-proofed benefits and capabilities of PPDS’ portfolio of multi-market solutions
‘Done well, DOOH primes other media channels’
In Viewpoints By Rajiv Raghunath - August 11, 2023
There is an increased industry demand for unique content and immersive audience experiences, says Phil Hall, CEO – UK, Ocean Outdoor, in an interview with Rajiv Raghunath.
myTrident unveils multi-city innovative 3D campaign
In Campaigns By M4G Bureau - August 10, 2023
"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
Vodafone celebrates Best in London Network Award with showstopping OOH wrap of Marble Arch
In OOH News By M4G Bureau - August 03, 2023
Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve