Basketball fever grips Manila as FIBA World Cup comes to town

While some fans are revelling in the return of football leagues around Europe, basketball has taken over Asia as the FIBA World Cup commenced last month in Manila. 

As part of the promotions, the pillars at Ninoy Aquino International Airport’s (NAIA) Terminal 3 Arrival Area stood tall with posters featuring star players participating in the tournament. The posters were also integrated with QR codes that viewers could scan to purchase tickets for the matches. 

The tournament began on 25^th August and will see a total of 32 countries participating. 16 teams will advance to Round 2. A further 8 teams will advance to the quarterfinals of the tournament beginning on 5^th September. The world cup will have a total of 92 matches, with final to be played on 10^th September in Manila. Philippines, Japan and Indonesia will serve as the host countries for this edition of the FIBA World Cup.

The campaign was executed by Digichive, who holds the exclusive advertising concessionaire for NAIA terminals.