'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

E&G Global Estates promotes Green project

In OOH News By MunmunSaha - December 20, 2013

E&G Global Estates Ltd recently launched Green Courts - Koroli, a 16.7 acre project in the heart of Nashik that promises its dwellers a peaceful and rejuvenating second home close to Mother Nature.

'R..Rajkumar': The new OOH hero

In OOH News By VJ Media Bureau - December 09, 2013

Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'

Mondelez tempts Dubai with new biscuit range

In Digital OOH By VJ Media Bureau - September 25, 2013

In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.

TIMES OOH sells Mumbai International Airport to a global audience

In OOH News By Bhawana Anand - September 13, 2013

The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.

Kraft's OOH splash in Dubai for new Cheddar Cheese

In Digital OOH By VJ Media Bureau - August 06, 2013

The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open' Cheddar Cheese Tin

Global Advertisers bags bus shelter rights

In OOH News By VJ Media Bureau - July 24, 2013

Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations

Rudolf Fernando appointed as National Head of Global Advertisers

In OOH News By VJ Media Bureau - June 10, 2013

The former All India President of Navabharat Group begins his new journey with India's premier outdoor agency, Global Advertisers.

Kinetic's dynamic duo on digital, future & more

In Viewpoints By M4G Bureau - May 27, 2013

The company's leading men Steve Ridley, CEO -Global and King Lai, CEO - Asia Pacific share their views on the outlook of the outdoor industry both at the national and global level.

Global Advertisers opens four new regional divisions

In OOH News By VJ Media Bureau - May 09, 2013

Expanding the horizon of media services would enable Global Advertisers to engage new industries of different regions.