Results For "GLO"
476 News Found
OOH the only traditional medium to grow in 2018, says MAGNA report
In Research By M4G Bureau - December 07, 2018
The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion
Zenith wins global media business for Lactalis
In OOH News By M4G Bureau - December 04, 2018
The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets
OOH will contribute $2.52bn to overall ad-pie in 2018-2021
In Research By M4G Bureau - December 04, 2018
India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
In Digital OOH By Rajiv Raghunath - December 01, 2018
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
Mahindra First Choice goes strategic with Fuel Station branding
In Gallery By M4G Bureau - December 01, 2018
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
Mahindra First Choice goes strategic with Fuel Station branding
In Campaigns By M4G Bureau - November 30, 2018
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
Global spends on DOOH to grow at 10.1% until 2021
In Research By M4G Bureau - November 26, 2018
Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report
Tata Steel’s global growth story stands tall on OOH
In Campaigns By Bhawana Anand - November 15, 2018
In association with Kinetic India, the brand narrates its success story by using a Burj Khalifa replica
‘Global brands seek more creative use of OOH’
In Viewpoints By Bhawana Anand - November 12, 2018
Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas
Puma vests Havas Media with media buying and planning duties
In OOH News By M4G Bureau - October 30, 2018
This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing