Global OOH LED display industry to reach $ 12.43bn by 2022

In Research By M4G Bureau - February 08, 2019

The recent technological advancement in the electronic manufacturing sector coupled with development of novel products & techniques is going to lead the market

Piccadilly Lights a modern global landmark: Ocean study

In Digital OOH By Rajiv Raghunath - February 05, 2019

The prestigious brand advertising platform engages positively with audiences on an emotional level

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

Hershey’s says it with a Kiss

In Campaigns By M4G Bureau - January 25, 2019

The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann

L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic

In OOH News By M4G Bureau - January 23, 2019

The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

LG promotes new transparent LED film globally

In OOH Solutions By M4G Bureau - January 21, 2019

The company yet to launch this offering in Indian markets

Global CEOs of Kinetic, Posterscope to address FEPE Congress in Dubai

In OOH News By M4G Bureau - January 15, 2019

Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress

Matt James new Global Brand President at Zenith

In OOH News By M4G Bureau - January 08, 2019

Based in HQ London, Matt will report to Steve King, CEO, Publicis Media

Samsung sees digital opportunities in Tier I & II airports

In Digital OOH By Bhawana Anand - December 11, 2018

The global major to actively look at Tier I & II airports across the country to deploy its digital display products