Hershey’s takes the outdoor route to promote its Hershey’s Kisses chocolates. The brand has launched the tear shaped chocolate in the southern market of India in phase I and the outdoor campaign has been rolled out in three cities of Kerala - Kochi, Kozhikode, and Thiruvananthapuram. The campaign has been handled by GLO, the out-of-home division of Lodestar Universal McCann agency, and it has been up for 15 days mainly on large format hoardings.

The vanilla campaign showcases the different varieties of Hershey’s flavors such as milk, almonds and cookies n crème.