Campaigns
Hershey’s says it with a Kiss
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
Hershey’s takes the outdoor route to promote its Hershey’s Kisses chocolates. The brand has launched the tear shaped chocolate in the southern market of India in phase I and the outdoor campaign has been rolled out in three cities of Kerala – Kochi, Kozhikode, and Thiruvananthapuram. The campaign has been handled by GLO, the out-of-home division of Lodestar Universal McCann agency, and it has been up for 15 days mainly on large format hoardings.
The vanilla campaign showcases the different varieties of Hershey’s flavors such as milk, almonds and cookies n crème.
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Creative ConceptsChupa Chups and Zepto collaborate to bring “Childlike Fun” this Holi
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Campaigns
Swiggy Instamart dominates Gurgaon with “Giant Water Gun” OOH activation
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Creative ConceptsGrab uses clever shadow-play billboard to reveal the impact of rider earnings
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Markets in Focus68% of marketers would increase OOH spend with reliable third-party data verification