Campaigns
Hershey’s says it with a Kiss
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
Hershey’s takes the outdoor route to promote its Hershey’s Kisses chocolates. The brand has launched the tear shaped chocolate in the southern market of India in phase I and the outdoor campaign has been rolled out in three cities of Kerala – Kochi, Kozhikode, and Thiruvananthapuram. The campaign has been handled by GLO, the out-of-home division of Lodestar Universal McCann agency, and it has been up for 15 days mainly on large format hoardings.
The vanilla campaign showcases the different varieties of Hershey’s flavors such as milk, almonds and cookies n crème.
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Kaushik Chakraborty of Tata Capital to join OAC panel discussion on AI-led OOH future
Greenpeace and elvis assemble high profile activists for nationwide billboard protest
Onsite judging for the second round of OAA 2025 held in Mumbai
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Major OOH tenders unveiled in UP by Metro Rail Corporation
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
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‘Let’s create an empathetic space for women’
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Campaigns
Blinkit and Maybelline’s smudged billboard
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Creative Concepts
Superman takes flight on Mumbai’s Bandra-Worli Sealink
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OACLumina Display Systems to showcase cutting-edge digital signage solutions at OAC Expo 2025
