Campaigns
Now showing Zee5’s ‘Parchayee’ on OOH
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
‘Parchayee –Ghost stories’ by Ruskin bond has been made into a web series by Zee5 and the same is being promoted on OOH with large format billboards, hoardings and gantries for 30 days in Mumbai.
Seen at Goregaon and Bandra reclamation areas in the city, the campaign creative communicates the highlight of the 20-episode series, namely its unique depiction of paranormal narratives.
While the digital and print marketing campaigns were out in the first week of January, the outdoor leg of the campaign was executed in the third week. The first episode premiered on 15th January and the series will continue till June 2019.
Each episode in the series will be based on handpicked tales written by Ruskin Bond and will be produced by Banijay Asia & Opus Communication.
-
Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
-
Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
-
Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
-
Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025