Campaigns
Hershey’s says it with a Kiss
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
Hershey’s takes the outdoor route to promote its Hershey’s Kisses chocolates. The brand has launched the tear shaped chocolate in the southern market of India in phase I and the outdoor campaign has been rolled out in three cities of Kerala – Kochi, Kozhikode, and Thiruvananthapuram. The campaign has been handled by GLO, the out-of-home division of Lodestar Universal McCann agency, and it has been up for 15 days mainly on large format hoardings.
The vanilla campaign showcases the different varieties of Hershey’s flavors such as milk, almonds and cookies n crème.
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025