Campaigns
Hershey’s says it with a Kiss
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
Hershey’s takes the outdoor route to promote its Hershey’s Kisses chocolates. The brand has launched the tear shaped chocolate in the southern market of India in phase I and the outdoor campaign has been rolled out in three cities of Kerala – Kochi, Kozhikode, and Thiruvananthapuram. The campaign has been handled by GLO, the out-of-home division of Lodestar Universal McCann agency, and it has been up for 15 days mainly on large format hoardings.
The vanilla campaign showcases the different varieties of Hershey’s flavors such as milk, almonds and cookies n crème.
Signify unveils record-breaking illuminated Modak for Ganpati festival in Mumbai
Swiggy Instamart’s innovative campaign delivers free Modaks for Ganesh Utsav
oOh!media unveils immerse walkway at Melbourne airport
WhatsApp’s striking OOH campaign: A blend of design, message, and innovation
360-Degree solutions: transforming the digital display industry with integrated services
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Omnicom Media Group and WPP successfully bag Amazon’s multi billion dollar media account
Navigating the new OOH policy: Mumbai’s media owners voice their concerns and proposals
Muthoot Finance sees great value in transit media branding
Mumbai Metro One invites Expression of Interest for branding and station naming rights
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
MARKETING EXECUTIVES WITH A FLAIR FOR WRITING
Job Type: Full Time Job Location: Bangalore, Mumbai
Ad Media OOH secures exclusive advertising rights for Mumbai local trains and stations
The rights is for 10 key stations across Mumbai
OAP transforms into OAP Mediatech, redefining the future of media solutions
This change marks the company’s evolution from a leading Out-of-Home (OOH) advertising agency into a comprehensive media solutions provider.
75Media doubles its billboard portfolio
UK media owner acquires 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175
It’s premature to say we’re going to court: IOAA CEO on BMC’s draft outdoor ad policy
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft...
Mumbai Metro One invites Expression of Interest for branding and station naming rights
The proposals are to be submitted by September 18
Mumbai’s New Mira Road bqs a tribute to city’s famous Dabbawalas
This innovative project was commissioned by Unilever
Why billboards are bindaas in Melbourne
Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
Dove hits 4,000 locations with OOH campaign for its new hair mask
The brand has unveiled a massive OOH campaign
Cuticura boards Kochi Metro trains to showcase new offerings
The Brand Sigma executes the campaign
The Media Ant executes comprehensive BTL campaign for Yakult’s new Yakult light mango flavour
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
oOh!media launches rebranded reo as omnichannel digital offering for retailers
reo is expanding its offering to capitalise on Australia’s booming retail media category which PwC estimates will hit $2.6 billion...
The critical role of digital signage software in modern advertising
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
Crafting customised digital solutions: An insight into A-Digital Screen India
Nirdesh Tyagi, Director, A-Digital Screen India (ADSi) shares his insights on customisation in the LED industry
Artificial Intelligence: Time to get smarter
Mike Cooper, CEO, DOmedia argues that AI, like all new industries, needs some form of consolidation to deliver on its...
Nutella marks a delicious DOOH presence
The campaign featured striking 3D anamorphic content, apart from traditional and DOOH displays
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Planning StrategiesOmnicom Media Group and WPP successfully bag Amazon’s multi billion dollar media account
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Digital Network
oOh!media launches rebranded reo as omnichannel digital offering for retailers
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PeopleVipin Sharma appointed as Additional Municipal Commissioner by BMC amid finalisation of OOH Policy
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OOH Adtech360-Degree solutions: transforming the digital display industry with integrated services