WOO Expenditure Survey forecasts OOH to hit $45.3bn in 2024

In OOH News By M4G Bureau - July 24, 2024

Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the 2019 revenue figure of $36.3bn.

Adittya Nath Mubayi, Quizmaster and Co-founder, Quizcraft Global to conduct The Quintessential OOH Quiz at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; and attractive prizes for winners & runners-up

Everglow LED to showcase digital hardware and software solutions at OAC’s OOH Expo.

In OOH Solutions By Sakshi Sanghavi - July 18, 2024

“EverGlow LED is excited to demonstrate how our state-of-the-art solutions redefine the landscape of outdoor advertising.” says Inderjit Kataria, Managing Director, Everglow LED.

PUMA India announces landmark campaign celebrating Indian Olympians ahead of Paris 2024

In Campaigns By Sakshi Sanghavi - July 11, 2024

The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory

WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

In OOH News By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

EverGlow LED partners OAC 2024 as DOOH Sponsor

In OOH News By Sakshi Sanghavi - July 04, 2024

EverGlow aims to showcase cutting-edge DOOH innovations and solutions

2025 World Out of Home Organization Global Congress heads for Mexico City

In OOH News By M4G Bureau - June 28, 2024

WOO working closely with ALOOH, the trade body representing Out of Home in the LATAM region for the Congress

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

In Research By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

From awareness to action: Mastering brand reach

In OOH News By Vasant Jante - June 11, 2024

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies