Dentsu Aegis takes majority stake in Ugam

In OOH News By M4G Bureau - July 16, 2019

Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

In Digital OOH By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean

Dettol says it with the MOM Mandate on OOH

In Campaigns By Bhawana Anand - June 18, 2019

The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range

Colours’ Dance Deewane goes all aglow & groovy

In Campaigns By M4G Bureau - June 15, 2019

Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show

Samsung launches QLED 8K Signage globally

In OOH Solutions By M4G Bureau - June 13, 2019

Claimed to be the market’s highest resolution signage launching globally in Q3 this year

Global OOH leader Matthew Dearden to address OAC 2019

In OOH News By M4G Bureau - June 13, 2019

Matthew Dearden will be addressing the Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’

JadeBlue innovatively drives home environmental message

In Campaigns By Bhawana Anand - June 11, 2019

Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming

Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

Amex launches 10XwithAmex with mall branding

In Campaigns By M4G Bureau - May 22, 2019

A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India

Coca-Cola strikes a new chord on OOH

In Campaigns By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers