Orient Electric kicks off awareness campaign

In Campaigns By Pray Jani - August 23, 2019

Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs

MMR sees OOH growth in emerging conglomerations

In Gallery By M4G Bureau - August 20, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

alooh! Forum 2019 in Buenos Aires on Sept 26-28

In OOH News By M4G Bureau - August 20, 2019

The 3-day convention will have knowledge sessions, networking opportunities and participation of a gamut of OOH solutions providers

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium

L&K Saatchi & Saatchi wins the global creative mandate for VFS Global

In OOH News By M4G Bureau - August 07, 2019

L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide

‘Urbanization is a huge benefit for the OOH industry’

In OOH News By Pray Jani - August 02, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In OOH News By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

OOH Expo 2019 to be inaugurated on July 26

In OOH News By Pray Jani - July 23, 2019

The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

How ASICS India, Ambient OOH kept people on their toes, literally!

In Campaigns By M4G Bureau - July 18, 2019

The brand’s activation in collaboration with Ambient OOH, was part of the #PaceToGlory campaign and was executed at malls across Delhi and Mumbai garnering 1500+ engagements and 2.5 lakh impressions

Global expert Manosh De to speak on OOH & urban transformation at OAC 2019

In OOH News By M4G Bureau - July 16, 2019

Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai