San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth

In OOH News By M4G Bureau - April 24, 2023

The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences

Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Stellar Ace sets the stage for PLAYfiesta SG 2022 in Singapore

In Campaigns By M4G Bureau - November 30, 2022

The 10-day event features integrated and experiential zones, live performances, among others

Ocean Outdoor awarded DOOH contract for London’s iconic Battersea Power Station

In Digital OOH By Rajiv Raghunath - October 19, 2022

Ocean is awarded the rights to develop and market 43 digital advertising screens, murals and experiential spaces within the power station.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

In Campaigns By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.

Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

In OOH News By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes

In OOH News By M4G Bureau - June 22, 2022

The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH

PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India

In OOH News By M4G Bureau - May 06, 2022

The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.

Signpost India wins exclusive experiential & ad rights on Mumbai Metro Rail Lines 7, 2A

In OOH News By M4G Bureau - April 29, 2022

The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd