Dentsu Aegis launches experiential marketing agency

In OOH News By VJ Media Bureau - April 15, 2014

The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.

Woodland does Sunburn again & with a bang!

In Campaigns By Bhawana Anand - February 12, 2014

By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience to create a special space in the minds of their TG.

Activation versus OOH: Engagement is the winner

In Viewpoints By M4G Bureau - December 12, 2013

Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.

Laqshya Connect to focus on experiential marketing

In OOH News By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

DDB Remedy launched in India through DDB Health & Lifestyle

In OOH News By VJ Media Bureau - May 13, 2013

The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas.

Experiential Marketing- a new ingredient in OOH

In OOH News By Bhawana Anand - March 04, 2013

From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.