Sweden’s Outdoor Impact joins The World Out of Home Organization

In Digital OOH By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

‘Programmatic OOH offers brands unparalleled flexibility’

In Viewpoints By Rajiv Raghunath - November 09, 2020

Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand

Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29

In OOH News By M4G Bureau - October 28, 2020

The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities

Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits

In OOH News By M4G Bureau - October 27, 2020

Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV

Arrow Digital installs the second EFI Pro 32r+ in India

In OOH Solutions By M4G Bureau - October 15, 2020

SNJ Enterprise installs the latest EFI Pro 32r+ LED Roll 2 Roll UV Printer

VGA Digital Printers installs Arrow’s EFI Pro 32r+ Roll to Roll LED UV inkjet printer

In OOH Solutions By M4G Bureau - September 11, 2020

The printer’s large selection of optional features gives users the ability to drive greater efficiency for faster & turnkey production

Arrow Digital Installs EFI Pro 16h – 1.6 meter, Mid-Level Production Printer with the power of LED & White

In OOH Solutions By M4G Bureau - August 17, 2020

It is designed with a complete package of features, to assure lowest total cost of ownership, superior image quality, and access to the widest range of Substrates/Applications

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

Time to enhance Hyperlocal DOOH strategies with programmatic technology

In Viewpoints By M4G Bureau - July 14, 2020

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario

Raj Ad Zone installs Arrow Digital's EFI H1625

In OOH Solutions By M4G Bureau - July 10, 2020

Raj Ad Zone invests in the Hybrid Printer amidst of the pandemic and plans to bring in more printers soon