'Ease of execution key to driving spends'

In Viewpoints By M4G Bureau - December 09, 2013

Abhishek Bhattacharya, Head, Marketing - East, Ambuja Cements Limited, talks about the challenges and potential of the OOH medium in West Bengal.

'Digital innovation needs attention'

In Viewpoints By M4G Bureau - December 09, 2013

Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.

'Innovations should be proposed by Media Owners'

In Viewpoints By M4G Bureau - December 07, 2013

Alok Ranjan, Area Business Manager, Kolkata - Tanishq - Titan Company Limited, tells Outdoor Asia how the medium can grow further in West Bengal with innovative initiatives from media owners.

'Research and technology will take the medium ahead'

In Viewpoints By M4G Bureau - December 03, 2013

In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…

'Just open up', says Tata Docomo and how!

In Campaigns By Bhawana Anand - November 30, 2013

'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.

Chennai Express on OOH track

In OOH News By VJ Media Bureau - November 25, 2013

Super hit movie Chennai Express was aired on November 23rd on'& Pictures' channel and the promo preceding it was prominent on the OOH medium.

Mahakosh targets tier II, tier III cities

In OOH News By MunmunSaha - November 14, 2013

Mahakosh cooking oil brand has chosen the OOH medium to reach its TG and promote the new offer which includes a'free - lunch box and oil dispenser'.

UP Talks OOH: Jagran - Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.

UP Talks OOH : Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The real estate sector has always widely used the OOH medium to attract attention and connect with any market in the country. Khalid Masood, Joint MD, Shalimar Corp Limited, a popular real estate developer in Lucknow, shares his views on the brand's experience of the OOH medium in Uttar Pradesh, at the UP Talks OOH event organised by VJ Media Works to be held on November 15th in Lucknow.

'Need more industry initiatives'

In Viewpoints By M4G Bureau - October 29, 2013

Rajan Gupta, Hub Head - Mobility Business Unit, Tamil Nadu and Kerala Circles, Tata Docomo, on how the brand approaches the outdoor medium in Tamil Nadu and what would drive higher OOH spend.