Results For "Diu"
288 News Found
'Need a solution to measure'
In Viewpoints By M4G Bureau - October 29, 2013
Tiju Easow, VP -- Marketing, Muthoot Fincorp, reiterates the importance of a measuring tool for the OOH medium, as he talks about the brand's OOH experience in Tamil Nadu.
'Need digital alternatives'
In Viewpoints By M4G Bureau - October 29, 2013
Bharath Ganapathi, General Manager, Corporate - The Hindu on why more alternatives need to be explored in the OOH medium.
Reliance's illuminating presence in MP
In Campaigns By Bhawana Anand - October 24, 2013
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.
OLX's'click, upload & sell' campaign
In Campaigns By Bhawana Anand - October 21, 2013
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.
Connecting with the festive fervour
In Viewpoints By M4G Bureau - October 09, 2013
Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.
Striking the regional chord
In Viewpoints By M4G Bureau - October 09, 2013
Tea brand Wagh Bakri is an active player in the west with a loyal customer base. During this Ganapathy festival, the brand went all out on the outdoor medium to highlights its presence and tap the target audience. Parag Desai- Executive Director, Wagh Bakri Tea Group, shares with Outdor Asia on how the brand went about it.
Is TV's loss OOH's gain?
In OOH News By Vjmedia Work Team - October 08, 2013
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.
Fancy OOH campaign for Stylish Vespa Scooters
In OOH News By VJ Media Bureau - September 26, 2013
To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.
Delhi Outdoor body salutes soldiers with bravery awards
In OOH News By VJ Media Bureau - September 18, 2013
The initiative awarded 11 brave soldiers and the outdoor medium was utilized to create buzz about the occasion .
Ooh the chemistry: ITC'Engages' with couples in new campaign
In Campaigns By VJ Media Bureau - August 14, 2013
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.