Karan Sapru Joins MOMS OOH as Business Director for South Region

In OOH News By M4G Bureau - September 28, 2023

Karan brings in a wealth of experience having previously worked at organisations such as Dentsu, Laqshya and Unitech Group.

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.

Latcom appoints Marcelo Fiore as Business Development Director USA LATAM

In OOH News By M4G Bureau - August 31, 2023

Marcelo has 20+ years of experience in leading positions with companies in Latin America

Senior OOH professional G Mani Iyer passes into the ages

In OOH News By M4G Bureau - August 28, 2023

Mani was Director – Sales & Strategy with Armour Digital OOH

Prasad More joins Connect Network Inc. as Chief Strategy Officer

In OOH News By M4G Bureau - August 23, 2023

Prasad’s responsibilities will include shaping Connect Network's strategic direction, identifying growth opportunities, and guiding the company's expansion into new markets.

‘Major expansion is in the offing’

In Viewpoints By Rajiv Raghunath - August 22, 2023

Raheel Amjad, Dy. Managing Director, JCDecaux India talks about the OOH opportunity universe in India in an interview with Rajiv Raghunath. Edited excerpts:

How to make your outdoor campaign go viral

In Viewpoints By - August 21, 2023

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification

Sanjay Malkani, Joins Wrap2Earn as Partner & Director of Sales

In OOH News By M4G Bureau - August 11, 2023

Sanjay brings with him over two decades of experience having worked at some big firms such as Clear Channel, Posterscope, Ogilvy among others.

‘We’re working with some of the largest brands in APAC region’

In Viewpoints By Rajiv Raghunath - August 08, 2023

Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath