Latcom appoints Marcelo Fiore as Business Development Director USA LATAM

Leading OOH company Latcom, based in Buenos Aires, Argentina and with a presence in the US and Canada markets, has brought on board Marcelo Fiore as Business Development Director USA LATAM. “We are pleased to announce the incorporation of Marcelo Fiore, a solid and active professional who, from his position in Miami, will be responsible for promoting the development of new businesses, and for the administration of the portfolio of our clients in the USA LATAM. We are convinced that Marcelo will strengthen the business with all his know-how, collaborating and strengthening this expansion challenge that we have set ourselves for 2023,” comments Karina Vázquez, Commercial Director for Latcom LATAM and USA LATAM.

“It is a joy and at the same time a huge challenge to start working at Latcom, a company with a long history in the OOH industry and with great development worldwide reflected in the wide portfolio of international clients it has. Convinced that creative thinking and effective communication are the drivers for efficient management and to identify business opportunities that collaborate with this giant of the OOH industry that is Latcom. I am confident in meeting the growth objectives that the company set for this 2023 and for the medium term in the coming years,” comments Marcelo Fiore, Director of Business Development of Latcom for USA LATAM.

Marcelo is a professional with a solid career who has more than 20 years in leading positions throughout Latin America, having started his career in L ́Oreal Argentina as Jr. Marketing & Sales Manager. Among his outstanding performances is his time at MTV Networks as Manager of International On-air and Digital Marketing Partnerships, and his 7 years as Director (Head) of Panregional AdSales & Creative Solutions on NBC Universal Media. Additionally, he recently served as Client Partnership Sr. Director Latin America at Teads.