‘Content is central to DOOH digital solutions’

In OOH Solutions By Pray Jani - August 16, 2021

Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.

MMRDA opens bid for advertisements rights on piers of Mumbai Monorail

In OOH News By M4G Bureau - February 17, 2021

The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years

'TG specific campaigns will change the way people look at OOH’ Introline

In Digital OOH By Bhawana Anand - December 23, 2020

PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers

Italy’s Media One engages Broadsign for DOOH transformation

In Digital OOH By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy

Indian digital display solution makers root for ‘Make in India’

In OOH Solutions By Pray Jani - April 29, 2020

Buyers are likely to bank more on India-make DOOH solutions in the face of disruptions in global supply chains

Digital display solution providers hopeful of a quick turnaround post lockdown

In OOH Solutions By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations

Indian Railways connects with masses with Digital Fit India Initiative

In OOH News By M4G Bureau - February 24, 2020

The authority installed a digital display to run fit India initiative by connecting with masses

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

Smart Asia India 2019 brings Taiwan DOOH solutions to India

In Digital OOH By Pray Jani - October 24, 2019

The Smart Asia exhibition 2019, brought various Taiwan based players offering unique DOOH solutions for the developing Indian Digital Display market

Samsung set to launch QLED 8K Signage in India

In OOH Solutions By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality