Wednesday, April 24, 2024

Advertisement
Home » OOH News » Indian Railways connects with masses with Digital Fit India Initiative

Indian Railways connects with masses with Digital Fit India Initiative

By M4G Bureau - February 24, 2020

The authority installed a digital display to run fit India initiative by connecting with masses

Indian Railways leverages a digital display unit installed at Anand Vihar railway station to promote Fit India Initiative as a part of passengers’ amenities and initiatives.  A ‘Fit India Squat Machine’ gives a free platform ticket to the masses for doing 30 squats in front of the digital display. Shared by the Railway Minister Piyush Goyal via tweet calls it fitness along with savings. This first-of-its-kind facility at any railway station in India which directly engages and promotes the initiative.

The hardware is installed by Chargin Kiosk in association with Indian Railway Stations Development Corporation Ltd. (IRSDC). IRSDC has been providing value-added services and user-friendly passenger amenities at the rail stations and developing them into self-sustainable, and world-class facilities.

This concept has been inspired by an international execution where at Vystavochnaya station, west of Moscow, Russia a machine was installed 2013, ahead of the Sochi Olympics offering passengers a free ride on the subway in exchange of 30 squats.

Advertisement

Related News

You May Also Like

Advertisement
Advertisement
Have You Say
Advertisement