Results For "Digital-Billboard"
40 News Found
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
In Digital OOH By M4G Bureau - September 06, 2017
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
Factors contributing to the ideal deployment of DOOH site
In Gallery By - August 31, 2017
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”
Smart city projects, urban policies need to be aligned: experts
In OOH News By Bhawana Anand - August 21, 2017
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards
Factors contributing to the ideal deployment of DOOH site
In OOH News By Nabamita Chatterjee - July 29, 2017
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.
Digital OOH getting bigger in Dubai
In Digital OOH By M4G Bureau - April 28, 2017
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
Daktronics enhances its DB-6000 digital billboard series
In Digital OOH By M4G Bureau - March 17, 2017
This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager
Digital billboard ads target wealthy drivers in UK
In Digital OOH By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
Australia's largest digital full motion billboard comes to Melbourne
In OOH News By VJ Media Bureau - August 18, 2015
Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.
Ciroc's Spirited Holiday Message
In Gallery By - April 25, 2014
Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.