Outdoor Network launches South Africa’s largest digital billboard

In Digital OOH By M4G Bureau - December 13, 2018

The 2-sided billboard is expected to deliver 3.3 million impacts every month

LA-based WOW Media launches digital billboards along busiest US freeway

In Digital OOH By Rajiv Raghunath - October 26, 2018

The two-sided structures are the largest digital signs in the LA region at 20’ x 60’

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

In Research By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

#UndoTheDamage says Vital Strategies this World No Tobacco Day

In Gallery By M4G Bureau - June 01, 2018

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Australia’s CDM signs up Media Planet for TaxiLive

In Digital OOH By M4G Bureau - May 16, 2018

Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis

TV-size digital billboards straddle San Francisco streets

In Digital OOH By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.

BMC to restrict digital billboards to island city

In OOH News By M4G Bureau - January 15, 2018

Also, BMC plans to make it compulsory for all outdoor firms to put up a detailed board stating the permit number and all required details along with the hoarding

BMC takes action to bring Digital billboard in the city

In OOH News By M4G Bureau - November 22, 2017

The static billboards will be replaced with LED screens in phases wherein the highways haven’t been included in the plan to avoid casualty

'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations