Outdoor Network launches South Africa’s largest digital billboard

South African OOH firm Outdoor Network has unveiled a large-format double-sided digital billboard site on the M3 highway in close proximity to the Durban CBD. The site is significant in size and commands an imposing presence.

“It is the single largest digital out-of-home billboard in South Africa and demonstrates Outdoor Network’s commitment to investing in state-of-the-art out-of-home advertising in strategically positioned locations,” says Warren Dugmore, Outdoor Network’s Head of Sales, Billboards, as quoted by Bizcommunity.

Each side of the billboard is expected to reach an audience of well over 500,000 consumers. With an average frequency rate of 6.5, the site is expected to deliver 3.3 million impacts every month.

Durban is the third most populous city in South Africa and forms part of the eThekwini Metropolitan Municipality, which includes neighbouring towns and has a population of about 3.44 million, making the combined municipality one of the biggest cities on the Indian Ocean coast. It is also one of South Africa’s major tourism centres because of the city's warm subtropical climate and extensive beaches, and Durban has also positioned itself as an important business events destination.