Halonix lights up people's lives with novel OOH initiative

In OOH News By Bhawana Anand - May 30, 2014

The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and other passers-by

R D Outdoor Media acquires display rights at Allahabad Railway Station

In OOH News By VJ Media Bureau - May 28, 2014

The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

ABP News leverages OOH reach to drive audience engagement during polls

In Campaigns By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

OLX crafts a living room in a Delhi bqs

In Campaigns By Bhawana Anand - May 16, 2014

Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi

Play a game and win a discount, Myntra shows how

In Campaigns By Bhawana Anand - April 30, 2014

E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.

Orango, Khushi join hands for Amritsar Airport branding

In OOH News By VJ Media Bureau - April 28, 2014

This airport is one of the busiest airports in northern India after New Delhi and is an international gateway to connect with Punjab, J&K & Himachal Pradesh.

Vodafone calls attention to road safety

In OOH News By VJ Media Bureau - February 24, 2014

Along with 500 children and 800+ Vodafone employees, the brand is promoting road safety in New Delhi as part of a major activation drive.

'Hatim' unleashed on OOH with 3D effect

In OOH News By Bhawana Anand - February 10, 2014

The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch

TIMDAA sets a new record

In OOH News By Bhawana Anand - January 29, 2014

TIMDAA, a company known for driving state-of-the-art structures for clients, is now in the Limca Book of Records for installing the biggest site in the country, at the Indira Gandhi International Airport in New Delhi.