DMRC's rapid expansion paves the way for outdoor media

In Viewpoints By M4G Bureau - September 01, 2015

DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media.

OMD revs up Renault's image in the outdoors

In Campaigns By Satarupa Chakraborty - August 26, 2015

The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range” of Renault India cars available to the target audience who\'s on the move in Delhi NCR.

Delhi Government reaches out to people through outdoor

In Campaigns By Satarupa Chakraborty - August 21, 2015

The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.

Hidesign lures commuters with its'slow' lifestyle campaign

In Campaigns By Nabamita Chatterjee - August 06, 2015

While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

In OOH News By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

VLCC rolls out campaign in Delhi, Hyderabad

In Campaigns By VJ Media Bureau - July 30, 2015

Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network.

Srishti Communications grows market presence with ad rights at New Delhi Rly Stn

In OOH News By VJ Media Bureau - July 09, 2015

The OOH firm recently bagged the ad rights on the Paharganj side of New Delhi Railway Station in an open tender for a period of three years

OOH beeps loud on Ridlr's radar

In OOH News By Bhawana Anand - July 08, 2015

Sachin Singh, Marketing Head- North, Birds Eye Systems, talks about the brand's OOH strategy

Kinetic India partners IHF to get smokers to'kick the butt'

In Campaigns By Bhawana Anand - June 09, 2015

Kinetic India found unique ways to sensitise cigarette smokers in Delhi, Mumbai & Pune

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading