Results For "Data"
259 News Found
Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal
In Research By Rajiv Raghunath - July 27, 2022
The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.
Amiya Swarup, Partner, Marketing Advisory Services, EY to speak at OAC 2022
In OOH News By M4G Bureau - July 25, 2022
Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business
AdQuick.com launches Analytics as a Service for OOH campaigns
In OOH News By M4G Bureau - June 24, 2022
This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
‘We’re excited to see top brands choosing to market themselves to the SOS audience’
In Viewpoints By Rajiv Raghunath - June 24, 2022
Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath
IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth
In Digital OOH By M4G Bureau - May 17, 2022
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
OOH marketplace platform DOmedia to share real-time inventory data API with media operators
In Digital OOH By M4G Bureau - May 16, 2022
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com
Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding
In Digital OOH By M4G Bureau - April 22, 2022
Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
In Digital OOH By Rajiv Raghunath - April 20, 2022
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
Broadsign appoints John Dolan as VP, Global Head of Media Sales
In OOH News By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
WOO to reveal new audience measurement guidelines at Toronto 2022
In OOH News By Rajiv Raghunath - March 24, 2022
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.