Results For "Data"
259 News Found
OOH has powerful relevance in most significant growth areas of marketing: David Gordon
In OOH News By VJ Media Bureau - June 17, 2016
Presenting his session on"OOH in the Digital Economy†at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.
OSG acquires digital signage operations from Irus Optomechanics
In Digital OOH By VJ Media Bureau - December 03, 2015
The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining window with embedded LCD panel which allows the control and tailoring of data and information displayed to passengers.
Madison OOH launches suite of planning tools
In OOH News By VJ Media Bureau - November 19, 2015
According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.
Vodafone Doubles Campaign creates a buzz at GIP, Noida
In Campaigns By Satarupa Chakraborty - September 01, 2015
This campaign was a part of various initiatives organized to promote Vodafone\'s latest offering,"Double Data\" for pre-paid customers.
Personalised OOH: Precision targeting comes to China Post screens
In Digital OOH By VJ Media Bureau - August 24, 2015
China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.
OMA Australia plans automated transaction platform for outdoor transactions
In OOH News By Preethika Kotian - June 12, 2015
Phase one of the project will include the integration of outdoor inventory, buying and selling, post analysis and billing, etc.
Vodafone dials into Bihar & Jharkhand to promote'1GB Data'
In Campaigns By Nabamita Chatterjee - April 09, 2015
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
COMB releases state-of-the-art audit technology
In OOH News By VJ Media Bureau - January 14, 2015
Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members
Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings
In OOH News By VJ Media Bureau - June 13, 2014
This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities