Results For "Data"
259 News Found
Big Data key to identifying right audiences: Daniel Cuende
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
‘OOH enjoying a renaissance in many markets’
In Research By M4G Bureau - July 13, 2018
OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan
DMRC ridership dips but network reach expands
In OOH News By M4G Bureau - June 21, 2018
The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future
HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Chumbak says it with a cuppa
In Gallery By M4G Bureau - May 16, 2018
Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency
Chumbak targets caffeine lovers to promote summer sale
In Campaigns By Bhawana Anand - May 15, 2018
The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
In Digital OOH By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises