PATTISON Outdoor onboards Broadsign for network optimisation

In Digital OOH By Rajiv Raghunath - June 12, 2019

The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

JadeBlue innovatively drives home environmental message

In Campaigns By Bhawana Anand - June 11, 2019

Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming

Coca-Cola navigates way to the recycle bin with iconic swirl

In Gallery By Bhawana Anand - June 10, 2019

Designed and executed by Publicis Italy, the initiative is towards reducing its contribution to environmental waste

Lloyd Mathias to Chair OAA 2019 Jury

In OOH News By M4G Bureau - June 10, 2019

Lloyd has held senior leadership roles in sales, marketing & business development in Fortune 500 companies

ZEE5 goes regional on OOH

In Campaigns By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption

Ocean Outdoor extends its Ocean for Oceans mission on World Oceans Day

In Digital OOH By M4G Bureau - June 06, 2019

Ocean to present exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño

McDonald’s stands tall at Times Square’ with 3rd-largest billboard

In Digital OOH By M4G Bureau - June 06, 2019

The 9,280 sq. ft. giant screen has been installed on top of a three-story restaurant building

Storia’s fruit story comes alive on OOH story

In Campaigns By Bhawana Anand - June 06, 2019

The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically

Uber leads the way in vocalising World Cup spirit

In Campaigns By Pray Jani - June 05, 2019

The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country