Results For "DS"
2288 News Found
'We want to become a lab for brands'
In Viewpoints By M4G Bureau - January 27, 2014
The Delhi International Airport Limited (DIAL) has become an icon for world-class service and a much sought-after space when it comes to airport advertising. The airport has in fact converted OOH advertising into a 360 degree experience for their passengers and intelligently utilised the medium as a value-creator. Romy Juneja, Chief Commercial Officer, Delhi International Airport Limited talks in detail about his views on OOH advertising at their airport in a chat with Outdoor Asia.
Carat Fresh Rural wins Silver in Flame Awards 2014
In OOH News By VJ Media Bureau - January 22, 2014
The agency provides comprehensive rural marketing and communication solutions to clients.
Cartoon Network's super fun event with Super Toons
In Campaigns By Bhawana Anand - January 22, 2014
with an aim to create a personal connect with kids, the channel organized"Toon Cricketâ€, their on-ground property, in a larger-than-life manner.
'Plenty of scope for effective use of OOH'
In Viewpoints By M4G Bureau - January 21, 2014
Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.
Graphisads' Mukesh Gupta to head media panel
In OOH News By VJ Media Bureau - January 20, 2014
Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.
'OOH impacts perception'
In Viewpoints By M4G Bureau - January 15, 2014
Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.
'We resolve to"¦' OOH industry's Agenda - 2014
In OOH News By VJ Media Bureau - January 13, 2014
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
Radikal Foods kicks off on ground activity in 9 cities
In OOH News By VJ Media Bureau - January 09, 2014
The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.
Quikr builds a brand narrative on OOH
In Campaigns By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.