Results For "DOOH"
958 News Found
Broadsign partners Lemma to expand programmatic DOOH offering in APAC
In Digital OOH By Rajiv Raghunath - December 11, 2019
The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30
Professor Shanku to come alive with AR/VR technology
In Campaigns By Pray Jani - December 11, 2019
Kolkata based production house campaigns using AR and VR installations across malls and other prime spots across Kolkata to promote their latest movie, Professor Shanku
LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan
In Digital OOH By M4G Bureau - December 09, 2019
Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market
‘DOOH is enhancing advertisers’ perception of OOH’
In Viewpoints By Rajiv Raghunath - December 09, 2019
Jonathan Conway, Chief Strategy Officer, Talon elaborates on the new growth avenues that are opening for OOH across markets
West-Central Railway passes tender for advertising on multiple station
In OOH News By M4G Bureau - December 06, 2019
Railway advertising being promoted by the government body across Bhopal division of West-Central Railway
Broadsign, Adform streamline global programmatic omnichannel media buys
In Digital OOH By Rajiv Raghunath - December 06, 2019
New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
DSP Mutual Funds launches this year’s creative OOH punch
In Campaigns By Pray Jani - December 06, 2019
The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets
OOH growth prospects bright in UK, US markets: GroupM forecasts
In Research By Bhawana Anand - December 04, 2019
In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years
‘pDOOH is truly transformational’
In Viewpoints By Bhawana Anand - November 25, 2019
Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview
Ocean strengthens Scandinavian presence with AdCityMedia offer
In Digital OOH By Rajiv Raghunath - November 22, 2019
The combination of AdCityMedia and Visual Art enhances Ocean Outdoor’s presence in Sweden, Denmark and Finland and sees Ocean enter the Norwegian OOH market through ACM’s established portfolio of assets