Results For "DOOH-advertising"
30 News Found
‘Digital is beautiful and with so many possibilities’
In Viewpoints By Rajiv Raghunath - July 04, 2019
Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar
Pepsi uncorks blind taste test in Netherlands
In Campaigns By M4G Bureau - November 16, 2018
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
‘OOH has adapted to changing consumer preferences’
In Viewpoints By Bhawana Anand - September 10, 2018
Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience
Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations
In Digital OOH By Bhawana Anand - January 09, 2018
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station
DigitalGig spurs social media-powered DOOH advertising
In Digital OOH By M4G Bureau - December 09, 2017
Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
DOOH market expected to exceed more than US$ 5 Billion by 2022
In Research By M4G Bureau - November 15, 2017
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow
Times OOH bags Gold at UK's Digital Signage Awards 2017
In OOH News By Satarupa Chakraborty - March 09, 2017
Times OOH has won the award in the"Transport & Travel†segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai
Now, patents for DOOH advertising
In Digital OOH By VJ Media Bureau - January 09, 2017
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
UK's Bidstack - eBay of DOOH
In Digital OOH By VJ Media Bureau - December 28, 2016
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
DOOH is here to stay and grow: research report
In Digital OOH By VJ Media Bureau - December 13, 2016
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending