Orienta Cine Advertising celebrates eco-friendly Independence Day

In OOH News By M4G Bureau - August 19, 2019

The OOH company distributed Indian flags made with seed paper and vegetable ink across the country

Signpost India pledges to donate to PM National Relief fund

In OOH News By M4G Bureau - August 16, 2019

A sum of five Lac rupees will be donated for flood relief, road safety collected through photography contest and employees’ contribution

Kolte-Patil Developers leverages ambient advertising for CSR initiative

In OOH News By Pray Jani - August 16, 2019

Dhirendra Outdoor Media Solutions helped the brand roll out a special initiative to help the traffic police in Pune & PCMC during the heavy rains

‘OOH gets us 70% of audience volume’

In Viewpoints By Bhawana Anand - August 04, 2018

Total Oil India has upped the ante on its OOH game, states Gayatri Ojha, VP (Marketing & Corporate Communications, CSR) Total Oil India

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

Gayatri Ojha to participate in a panel discussion at OAC 2018

In OOH News By M4G Bureau - July 19, 2018

Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

Asian Paints planning onground activities

In OOH News By M4G Bureau - January 17, 2018

With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations

Laqshya’s wins top award in CSR category for Daikin OOH campaign

In OOH News By M4G Bureau - August 02, 2017

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy

IDBI Federal's'Street Store' presents humane side of business

In OOH News By M4G Bureau - April 05, 2017

The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society