Results For "Brand"
2059 News Found
Namaste India challenges a Sumo on the OOH canvas
In Campaigns By M4G Bureau - November 23, 2017
The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners
Madison Media bags Viacom18 mandate for all its lines of business
In OOH News By M4G Bureau - November 22, 2017
The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages
Great content makes a brand meaningful: Maria Garrido
In OOH News By Amaan Kazmi - November 21, 2017
Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the skin of brands that have succeeded in being meaningful to their consumers and understand what they do right
‘OOH should give brands innovative, iconic, interesting experience’
In OOH News By Bhawana Anand - November 21, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
Ocean Outdoor study reveals strong brand building power of full motion DOOH
In Digital OOH By M4G Bureau - November 20, 2017
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan
‘OOH must extend maximum value to advertising brands’
In OOH News By Satarupa Chakraborty - November 17, 2017
At the Delhi NCR Talks OOH Conference, Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC), highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling
‘Delhi NCR is bristling with OOH growth opportunities’
In OOH News By Satarupa Chakraborty - November 17, 2017
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
BIBA hits the streets to showcase autumn winter collection
In Campaigns By M4G Bureau - November 16, 2017
The brand has targeted women from all walks of life -- from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company
Citylights continuing to attract top brands
In OOH News By M4G Bureau - November 15, 2017
Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences
Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market
In OOH News By M4G Bureau - November 15, 2017
Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management