Results For "Brand"
2065 News Found
DMRC turns a new leaf with Magenta Line
In OOH News By M4G Bureau - December 26, 2017
The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities
After some wit, Zomato comes up with a thoughtful campaign
In Campaigns By Bhawana Anand - December 22, 2017
Gender equality, Stop Child Labor and Unity are few thoughts presented by the brand in their second campaign, interestingly by connecting with food
Akshay Kumar tickles taste buds with Fortune edible oil
In Campaigns By M4G Bureau - December 20, 2017
Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities
DMRC awards co-branding rights at 14 stations to 5 firms
In OOH News By M4G Bureau - December 20, 2017
Pioneer Publicity has bagged the rights at 6 stations, while Hindustan Publicity won the rights at 3 stations, Planet Advertising and Torque Communications at two station each and Oriental at one
Vodafone’s Super Zoozoo debuts at Delhi Comic Con 2017
In Campaigns By M4G Bureau - December 19, 2017
The telecom service brand utilised the festival to bring its famous mascot -- the first ever corporate mascot to be inducted into the league of Superheroes of the Comic World -- and audience one step closer by providing a platform for engaging activities
Nilgiris plans OOH campaign to promote Xmas offerings
In OOH News By Bhawana Anand - December 15, 2017
The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking
Ola hits the streets to promote auto service offering
In Gallery By M4G Bureau - December 11, 2017
After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI
‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’
In Research By M4G Bureau - December 11, 2017
IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%
Ola hits the streets to promote auto service offering
In Campaigns By M4G Bureau - December 07, 2017
After rolling out its TVC, the brand initiated an innovative 15-day outdoor promotional campaign in Bengaluru and Chennai. The campaign has been planned and executed by OMI