Results For "Blis"
88 News Found
US-based KEVANI study examines the role of OOH placements with ad retention & perception
In Research By Rajiv Raghunath - June 10, 2022
Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.
Kempegowda International Airport, Bengaluru invites bids for managing advertising media
In OOH News By M4G Bureau - February 15, 2022
The last date for submitting bids for establishing, operating, maintaining, and managing Advertising Media at KIAB is March 29, 2022.
Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA
In Digital OOH By M4G Bureau - September 27, 2021
Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
‘Introducing rate cards will be a big step toward establishing greater transparency in OOH business’
In OOH News By - August 24, 2021
Pawan Bansal, COO, Jagran Engage & Member, IOAA underlines the importance of encouraging OOH media to share rate cards for their respective media.
Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH
In OOH News By Rajiv Raghunath - June 25, 2021
By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.
OAAA releases Digital Video Out of Home Buyers' Guide
In OOH News By M4G Bureau - May 26, 2021
The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.
Traditional OOH has heft even as DOOH, PDOOH break new ground
In OOH News By M4G Bureau - April 30, 2021
COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.
New cohort of digitally-driven innovative brands join OMIG
In Digital OOH By M4G Bureau - March 23, 2021
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
Locad kicks off end-end DOOH solutions in Patna market
In Digital OOH By Bhawana Anand - March 03, 2021
Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services
Experiential marketing agency 3CS establishes home base in San Diego
In OOH News By Rajiv Raghunath - February 19, 2021
3CS has an impressive client roster including Netflix, Lincoln and Google