Honda establishes deep connect with audiences across Karnataka

In Campaigns By VJ Media Bureau - October 28, 2014

Vritti i-Media runs audio teasers at 31 prominent bus stations in Karnataka to complement the brand's product displays at the target centres

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Tata Docomo comes a full circle in Orissa

In OOH News By Bhawana Anand - April 05, 2014

TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

'Airports are not just about selling sites'

In Viewpoints By M4G Bureau - February 04, 2014

Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.

Kolte Patil's message in a Match Box!

In Campaigns By MunmunSaha - December 18, 2013

Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.

TIMES OOH sells Mumbai International Airport to a global audience

In OOH News By Bhawana Anand - September 13, 2013

The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.

ABP's high decibel OOH show

In OOH News By Bhawana Anand - June 26, 2013

ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the talk of the town and also the debate show of the channel'Maha-Behas'.