Honda establishes deep connect with audiences across Karnataka
By VJ Media Bureau - October 28, 2014
Vritti i-Media runs audio teasers at 31 prominent bus stations in Karnataka to complement the brand's product displays at the target centres
This OOH activity was conducted at 31 prominent bus stations at locations, such as,Chikkamagalur, Kolar, Mangalore, Chadchan, Sindagi, Koppal, Kustagi, Mysore, Kempegowda 1 & Kempegowda 2 (Bangalore), Lingasugur, Manvi, Raichur, Shahapur, Yadgir, Bhalki, Bidar, Humnabad, Gulbarga Mysore Road, Sedam, Tumkur, Hassan, Bijapur, Davanagere, Bellary, Chitradurga, Hospet, Shimoga, Arsikere, and Gangavathi.
Vritti i-Media ran audio teasers at these centres while the vehicles were displayed for 15 days at the stalls. Through the activity, Honda received over 85,000 enquiries and over 500 bookings. The activity facilitated both brand awareness and brand positioning for Honda.
Vritti i-Media is a pioneer in the space of audio advertising in the public bus transportation space. The'Audiowala bus stands' attract over 40,000 people every single day and is arguably the best hub for advertising in the semi urban and rural places. The OOH firm maintains that the audio advertising is highly cost-effective as the cost per contact is very low. "Both reach and frequency which are the most important determinant of mass medium is possible with audio communication and this audio outdoor medium is changing the way publicity can be done,â€ the firm states.
Honda initiated the activity during the Dussehra festival.