Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia

In Digital OOH By M4G Bureau - March 23, 2022

Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.

OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Online marketplace Wabi2B criss-crosses Mumbai streets

In Campaigns By M4G Bureau - February 14, 2022

The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.

The story behind Times Square NYE Countdown

In Digital OOH By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.

BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet

In Campaigns By Rajiv Raghunath - December 21, 2021

The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more

Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover

In Digital OOH By Rajiv Raghunath - December 14, 2021

The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal

In-Play company Admix partners Ocean Outdoor to send brands into the metaverse

In Digital OOH By Rajiv Raghunath - December 10, 2021

As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

In OOH News By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.

RoshanSpace Brandcom’s towering ‘Bandra Focal’ smart billboard attracting top brands

In OOH News By Rajiv Raghunath - November 22, 2021

The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”

Broadsign appoints Jonny Richardson as Director, Business Development, APAC

In OOH News By M4G Bureau - November 11, 2021

Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite