Wabi2B, an online marketplace that enables various FMCG companies to promote and sell their products directly to traditional trade stores, rolled out a 360-degree OOH campaign in Mumbai by partnering with MyHoardings of Jugnoo Media. This online marketplace which has been established in several countries is building greater efficiency into how wholesalers and distributors in the FMCG space sell their products directly to retailers and traditional stores.

The campaign was executed using multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc., states Surendra Kumar, CEO of MyHoardings.