Campaigns
Hayu beams on OOH canvas
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Hayu, a subscription-based video streaming service owned by NBCUniversal, a division of Comcast, has hit the Indian OOH streets to promote the OTT’s streaming services. The campaign featuring reality show ‘The Real Housewives’ is illustrative of the rapidly growing audiences for different OTT platforms.
The campaign is writ large on skywalk media in Bengaluru.
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner