Campaigns

IndiGo soars high in Mumbai with international flight launch promos

Close to 12 sites were erected in the city to announce the airline’s launch of non-stop flights from Mumbai to Jeddah

Published

July 3, 2019

IndiGo IndiGo IndiGo Airlines, which has been strengthening its international flight network, recently launched three international services, including daily non-stop flights from Mumbai to Jeddah. To promote this, the airline brand rolled out a large scale campaign in the city deploying billboards in all major areas.

#MyHoardings handled the campaign, installing close to 12 hoardings all across Mumbai. Big blue hoardings designed on similar themes were seen in places like Marine drive, Prabhadevi, Santacruz and Kandivali. The usage of big hoardings by the road side in the most populated places was to ensure maximum attention.

Speaking about the importance of the Mumbai market, William Boulter, Chief Commercial Officer, Indigo, said during the launch, “Mumbai is the commercial hub of India and we see great potential connecting the Middle-East with this city.”