It’s the season to shower blessings, Zeel shows how

Rainwear retail brand Zeel once again makes a big presence on OOH with their campaign ‘Sada Sukhe Raho’. The Mumbai based brand has rolled out a bright colored campaign across Maharashtra starting from Mumbai and covering the tier II and III markets.

The tagline ‘Sadda Sukhe Raho’ was arrived at last year in association with creative agency The Womb. According to the brand, the campaign is targeted at the everyday warriors coping with the heavy showers of monsoon.

The OOH campaign, executed well ahead of Monsoons hitting the state, is part of the complete marketing strategy of the brand, including the TVC.