Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

In OOH News By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’

Rohit Markanday, DGM, Trade Marketing, Adani Wilmar part of OAA Jury for 2023

In OOH News By M4G Bureau - May 15, 2023

“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,” says Rohit Markanday.

‘Our Machine Learning & AI powered DSP delivers best RoI to brands’

In Viewpoints By Rajiv Raghunath - April 17, 2023

Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

Amazon Music belts out high decibel ‘Best of 2022’

In Campaigns By M4G Bureau - December 19, 2022

The campaign, rolled by Rapport India, showcases the best of songs by nearly 80 artists

Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India

In OOH News By M4G Bureau - August 05, 2022

“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.

DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

OAA 2022 introduces ‘Best Media Format Innovation’ award

In OOH News By M4G Bureau - June 03, 2022

Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category

Promoflex takes up Associate Sponsorship of OAC 2022

In OOH News By M4G Bureau - May 19, 2022

“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products,” says Karan Kapoor, Project Director of Pioneer Aluminium (P) Ltd

Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma

In Gallery By - April 13, 2022

“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.