Leading signage and display solutions provider Promoflex, which has maintained a domineering business brand presence in India’s signage sphere since the company’s inception in 1989, has taken up the Associate Sponsorship of the 16^th Outdoor Advertising Convention (OAC) that will be organised on August 17-18 at The Westin Mumbai Powai Lake (what was earlier Renaissance Mumbai Convention Centre).

Promoflex, offers services in four distinct verticals – OOH, digital, wayfinding and VM&RD – has project association at leading airports, malls, and retail outlets, apart from street furniture like bus queue shelters. Down the years the company has been actively partnering the Outdoor Advertising Convention (OAC).

On the brand association with OAC 2022,

Karan Kapoor, Project Director Pioneer Aluminium (P) (Promoflex Display Systems), told Media4Growth, “We have been associated with OAC for almost 8 years in some aspect or another. OAC is one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products.”

OAC 2022, like all previous editions of the conference, will have the participation of global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators, with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.

OAC 2022 will be preceded by the highly anticipated Outdoor Advertising Awards (OAA) 2022 contest. The winners of the OAA 2022 will receive their metals at the high voltage OAA 2022 Awards function that will also be held at Westin Mumbai Powai Lake on August 18, 2022.

In a significant move to shine the light on cutting-edge technology and creative solutions for OOH/DOOH, the OOH Expo 2022 will also be organised simultaneously at the Westin Mumbai Powai Lake, on August 17-18, 2022.

OOH Expo 2022, planned as India’s largest exposition of state-of-the-art OOH technology, equipment and creative solutions, will attract exposition of:

• High-definition and interactive ad display systems
• Smart, connected DOOH media
• Programmatic OOH media planning and buying platforms
• OOH media monitoring systems
• ERP solutions
• Latest digital printing technologies
• Eco-friendly OOH media
• Fabrication solutions for OOH
• Material recycling technology
• Outdoor ad lighting solutions.