Making the best of what's available

In Viewpoints By M4G Bureau - October 22, 2013

In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.

Connecting with the festive fervour

In Viewpoints By M4G Bureau - October 09, 2013

Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.

'OOH is the best medium to capture the youth'

In Viewpoints By M4G Bureau - July 25, 2013

Simeran Bhasin, Marketing Head -- Fastrack & New Brands at Titan Industries Ltd, on why OOH works well when it comes to youth.

OAC 2013:"Lead to Excellence, the importance of soft skills” by Jesslina Sahni

In OOH News By VJ Media Bureau - June 29, 2013

Worked as a training consultant for more than 13 years for some of the best and highly reputed companies, Jesslina Sahni-Training consultant, speaks to us on the importance of soft skills in attaining excellent leadership.