Metro Shoes puts its best foot forward through OOH

In Campaigns By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

Success comes not when you decide to do something, but when you do it: Prakash Iyer

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Advertising Convention started with a fired up note from the motivational talk by best-selling author and leadership coach Prakash Iyer, who asked the audience, comprising the outdoor industry fraternity, to build a reputation of doers and action-oriented team leaders.

IOAA campaign by Taproot Dentsu wins big at Adfest 2016

In OOH News By VJ Media Bureau - April 07, 2016

The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography and a silver each for outdoor campaign category and for the press campaign respectively.

Self-regulation is essential for the growth of industry: Varghese Thomas

In OOH News By Athira Nair - December 21, 2015

At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.

Right people make a difference in OOH business: Arghya Chakravarty

In OOH News By VJ Media Bureau - July 30, 2015

Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons” at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.

Plan better to get the best out of OOH, says Bharat Dhuppar

In OOH News By VJ Media Bureau - July 29, 2015

Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.

Advertising works best when it triggers business: Smita Jha

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"OOH industry status & growth prospects - A statistical overview” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.

Kinetic India bagged 4 awards at Goafest 2015

In OOH News By VJ Media Bureau - April 16, 2015

The OOH major won awards in the'Brand Activation & Promotion - Telecom Products & Services','Ambient Media - Experiential Advertising','Ambient Media - Digital Outdoor' and'Best Use Of Ambient Media' categories

BEST plans to invite advertising on bus tickets, bus rooftops, electricity bills

In OOH News By Hema Tiwari - April 13, 2015

These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to shore up the undertaking's revenue prospects

Kotak Securities urges investors to'Trade with the best'

In Campaigns By VJ Media Bureau - April 09, 2015

MOMS Outdoor Media Solutions planned and executed the campaign in Mumbai