Results For "Augmented"
29 News Found
ENO leverages AR to drive its Freeze Off campaign in 5 cities
In OOH News By M4G Bureau - July 10, 2017
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities
Fresca rolls out a juicy campaign in Delhi NCR
In Campaigns By Bhawana Anand - May 11, 2017
Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.
Augmented reality is adding a new string to OOH bow
In Digital OOH By M4G Bureau - April 19, 2017
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
Digital technologies are transforming OOH advertising: Lokesh Kumar
In OOH News By Satarupa Chakraborty - December 21, 2016
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Adscreen Networks are growing: Peter Livesey
In OOH News By VJ Media Bureau - July 05, 2014
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
The augmented effect on OOH reality...
In Viewpoints By M4G Bureau - May 05, 2014
Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...
Vodafone goes high on BTL for 3G
In OOH News By VJ Media Bureau - March 12, 2014
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.